Writer’s block can be a stressful issue when you need to quickly come up with content ideas for your blog, newsletter or email marketing campaign. Compound that with the frantic pace that the typical marketing professional works at these days and you have a recipe for frustration.
Many people don’t even know where to start, hoping for divine intervention while staring at a blank piece of paper.
Below, I’ve listed a few sources for content ideas that will help you quickly fill your editorial schedule with topics that are relevant to your audience:
Review search results from your company website
If your website doesn’t have a search box with logging capability here’s why you need to add one: the search log is a gold mine! It contains topics and phrases that your visitors are looking for plus these are relevant topics that they want from you.
Interview your sales people
What problems does your sales team hear about from your prospects? They hear the objections from prospects first hand, so find out what they are and write content that shows how you address these concerns.
Another angle is to find out why your customers buy from you and write content that highlights these reasons.
Review past PowerPoint presentation decks
Go back and review presentation decks from the past year. They will be filled with wonderful graphs and metrics that you can repurpose as new content.
Review Google Analytics
Review your search keyword reports and look for words and phrases that brought people to your website. You’ll also learn how visitors phrase certain topics which could be different than how you’ve been phrasing them.
Review competitor blogs
See what your competitors are writing about and determine if you can do it better. Look for ways to add additional value or approach the topic from a different viewpoint.
Also, look at the post comments area to see what readers added to the conversation. This can be a great source for topic ideas.
Benefits of a consistent content marketing strategy
Using these content sources should help you fill your editorial calendar and stop you from staring at a blank page hoping for inspiration.
Publishing on a consistent basis not only helps with the perception of you as a thought leader but also greatly benefits your SEO rankings.
So keep looking for content inspiration and keep on writing.