A great quote can inspire and motivate. Here are a few of my favourites including "It’s not creative unless it sells.", "If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.", "Simplicity is the ultimate form of sophistication" and "There is no truth. There is only perception."
Too many companies say they're too busy to prepare a creative brief for their marketing team. But it just makes smart business sense to put thought into answering questions like who's the target? what are we wanting to achieve with this piece? why do we need to create this communication piece in the first place? Without a brief, there are far too many paths the communication and design process can take and they may not be ones that meet your desired business objectives.
"Davron Marketing listened to our needs, identified problem areas and helped us create a new brand that closely associated our product to our corporate image."
President / Optimal AEC
"I really enjoy working with David Parker and Davron Marketing. They have a good appreciation of integrated marketing programs, and how marketing communications fit in to support other sales and marketing efforts."
President / Applied Marketing
"We have found Davron's work to be very effective. They are a great team to work with and I would recommend them to any company that is seeking to augment their internal marketing resources."
VP Product Marketing / Clevest
"Their team approached the development of our new company’s corporate identity from a very strategic point of view and in a methodical way, which we found highly effective as it helped us define how we wanted to position our company."
CEO / Wireless Image
"The entire brand creation experience was handled with efficiency, professionalism and amazing creativity. I highly recommend Davron.”
CEO / FITNIR Analyzers
"Davron easily became an extension of our in-house marketing team and have been great people to work with."
Senior VP, Global Sales and Marketing / Clevest
"Davron Marketing helped us refresh our brand. We found them very thorough, easy to work with and they continue to help us as an extension of our sales and marketing team."
Office Manager / Associated Fire & Safety
"Davron Marketing brought us the customer’s perspective and allowed to see ourselves through the customer’s eyes. In my opinion, Davron succinctly identified the definition of our brand and brand promise."
Director, Microsoft Dynamics / Phoenix Systems
"Davron Marketing is service driven, technologically current and a pleasure to deal with.”
HGTV’s “Love It or Lose It” / Louanne Litke Design
“Davron Marketing has the ability to listen and involve their clients in every step of their development of a campaign."
Program Manager / Junior Achievement of BC
"Their team is a good judge of what we want, yet are not afraid to question us if they think we’re taking the wrong path.”
VP, Sales and Marketing / Progressive Solutions
"Davron Marketing is honest in their comments and can cut through the clutter of technological and graphical possibilities to the essence of what really works for the audience."
President / Applied Marketing Inc.
"Even with the time and material restrictions we placed on Davron, they were able to efficiently develop logos, trade show displays, marketing materials and a marketing strategy that reinvigorated our software brand and will help establish our corporate brand as the leader in our industry.”