Every business wants to have a successful brand. But they face many obstacles on the road to achieving this - some they may not even realize. Here's our list of The Enemies of Branding and what you can do to defeat them.
Branding a service is very different from branding a product for a variety of reasons. Products are impersonal physical items that can be evaluated before you buy them. Services, on the other hand, are very personal. Customers don't just buy a service, they buy an experience. So what can you do to better brand a service business?
It's all about perceived risk. That's why familiar brands win every time. People don’t want to risk making a bad decision – and this is most likely happening on a sub-conscious level. Remember that perception is reality in the absence of experience.
Choosing a business’ name is an important process that shouldn’t be taken lightly. The name you choose will play an integral part in the marketing of your company and will influence your brand’s image and positioning in the marketplace. Here are a few things to consider:
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CEO / FITNIR Analyzers
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HGTV’s “Love It or Lose It” / Louanne Litke Design
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President / Applied Marketing Inc.
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