Optimal AEC
Project type: Brand launch
Optimal AEC is a CAD standards software supplier for the architecture, engineering and construction industries.
After a Brand Discovery workshop for Optimal Geomatics, a GIS company, it was revealed that their newly-acquired software product, NetSPEX, did not complement any of their existing services and targeted a completely different market.
Davron Marketing recommended the set up and branding of a new company, Optimal AEC, which leveraged the heritage of the Optimal Geomatics brand but allowed it the freedom to market to a specific audience as a software company without diluting or confusing the Optimal Geomatics brand.
- Brand launch
- CAD standards software supplier for the architecture, engineering and construction industries
- Business Challenge: The client had purchased an existing software product (link to NetSPEX case study) and had formed a new company to sell the product. They required an individual brand to identify the company representing the product.
- Deliverables: Logo and trade show displays
