Phoenix Systems

Linda Butterfield, Director, Microsoft Dynamics

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“We engaged Davron Marketing for a brand discovery process. We found the process to be comprehensive and insightful. Because we had just completed an acquisition, we were very internally focused. Davron Marketing brought us the customer’s perspective and allowed to see ourselves through the customer’s eyes. In my opinion, Davron succinctly identified the definition of our brand and brand promise. Prior to the engagement they explained exactly how the process would work. During the process they were professional and really listened to everyone’s opinion. The outcomes were specific and gave us a strategy for moving forward. After the success of the branding project, we also engaged Davron Marketing to develop a new name for one of our divisions. This process was thoughtful and insightful and developed some meaningful brand names that resonated with the brand promise. I would recommend Davron Marketing to anyone who is looking for help within these areas.”