Brand Development

Brand identity

Your brand’s identity can make the difference between a strong or weak first impression. It’s more than your logo – it’s a combination of your name, logo and tagline but also the look and feel of your materials. The choice of colours, fonts, images and design styles will affect everything from your business cards and sales sheets to your website and promotional materials. We’ll recommend a cohesive look to enhance your image and project the true personality of your brand.

Brand standard guidelines

We’ll produce a set of brand standard guidelines to ensure employees and outside suppliers correctly and consistently represent your brand’s message and identity. The guidelines need to be communicated to all employees prior to launching your brand and become a part of your new employee orientation.

Touchpoint inventory

A strong brand relies on consistently communicating its message at every touchpoint. We will create an inventory of every instance a customer could engage with your brand, ensuring consistent brand messaging.

Marketing communications strategy

We’ll develop a comprehensive communications plan outlining who you want to reach, what you need to say to them, when and where are the best avenues to reach them, and how you need to position the brand to create the most demand.

PR strategy

Public relations is an important element in building a brand. People respond to third-party information they read about your company as it gives more credibility than your own written materials. Regular publication, from submitted articles to blogs, will build your brand by positioning you as an expert in your industry and making you a thought leader. We’ll recommend methods to get published and produce a timeline for launching your brand and then continuing to get noticed.

Demand generation strategy

We’ll develop programs to build interest in your brand with avenues for your prospects to contact you to learn more about your business and enter the sales funnel.

Internal communications strategy

As a chain is only as strong as its weakest link, a brand is only as strong as your commitment to it. Consistency is the key to a successful brand so it’s vital that all employees are educated on the brand, understand their individual role in delivering the brand promise and ensure they are committed to it. We will produce a plan to reach all employees – top to bottom – so they are fully trained on how to consistently represent your brand.