Choosing a business’ name is an important process that shouldn’t be taken lightly. The name you choose will play an integral part in the marketing of your company and will influence your brand’s image and positioning in the marketplace. Here are a few things to consider:
I came across this graphic the other day and thought it was brilliant.
I recently saw a blog post that asked the question “what makes an ad great?” Many of the post’s comments talked specifically about how the art direction and production value is what separates great ads from the rest of the pack. Stopping power and entertainment value were also mentioned several times. I couldn’t disagree more. [...]
My teenage daughter and her three friends decided to go to our local mom-and-pop pizza restaurant to have dinner as a group last weekend. They pooled their money together before they went and figured they had enough for a medium pizza and drinks for each. Unfortunately, after taxes and tip came into the equation, they [...]
You can brand anything – products, services, people – you can even brand a commodity like water. It doesn’t matter what you’re trying to sell, the same branding process applies and the same branding benefits accrue. But how do prospects come up with their perception of your brand? And what can you do to help [...]
